ipatter launch party!

After 6 months of design and development last week we (I mean Soak, the company I work for), finally launched ipatter.com, a new online service that we’ve been involved in since the beginning. Last night was the official launch party held at the rather nice, but rather unfortunately named, Brasteds near Norwich. There were excellent canapes, lashings of free booze and presentations by two of ipatter’s managing team, Andy Fisher and Joe Vertigan, the assistant headmaster from Sheringham High School, and radio DJ Nick Conrad, compared by Helen McDermont (who you might remember from 1980s ITV)

It’s a bit of relief to see it up and running at last, it’s been a mammoth effort, mostly by Steve’s mighty dev brain. But what the bloody hell is ipatter, you might be thinking, and why is it so damn purple? It’s easier to describe what it’s not, it’s definitely NOT Twitter.

This is a business messaging platform, built on the principles of social media, but a conversation it ain’t. It offers any business, organisation, charity or educational institution a free way to post a patter on the site and anyone can register for free to connect with them and follow all their messages. It’s anonymous for members (ie. users not businesses) and they can’t comment on patters or anything like that.

The location of a business or organisation (or broadcaster) is really important. You can search the site by location as well as keyword, and searches are filtered by a registered user’s location, meaning they get to see what’s going on local to them. This has pretty exciting possibilities for smart phone apps in the future, imagine walking down the high street getting patters from places as you walk past them, and not irrelevant fluff, actual useful special offers or news updates.

It’s early days for ipatter, and obviously it’s one of many exciting things happening online, but this is based in Norfolk and focusing on growing locally, and for that I think it’s worth talking about. Plus I did a lot of the design for it.

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2 Responses to “ipatter launch party!”


  1. 1 free picture prints July 7, 2013 at 6:39 pm

    I do not drop many remarks, however i did some searching and wound up here ipatter launch party!
    | Hedoesdesign’s Weblog. And I actually do have a couple of questions for you if you do not mind. Could it be just me or does it look like a few of these responses come across as if they are left by brain dead visitors? 😛 And, if you are posting on other online social sites, I would like to follow everything new you have to post. Would you list of the complete urls of your social sites like your linkedin profile, Facebook page or twitter feed?


  1. 1 Tweets that mention ipatter launch party! « Hedoesdesign’s Weblog -- Topsy.com Trackback on April 28, 2010 at 4:16 pm

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