The end of graphic design? Probably not.

Graphic designer’s really are a whiney old bunch. If it’s not the latest Olympic logo getting up their collective nose, it’s public consultation on an identity for the city of London. Last week’s topic of complaint; iStock’s decision to sell logos alongside it’s photographs. This is not a new idea, sites like this and this, have offered quick fix branding solutions for ages.

I’m not going to mouth off too much on this one because it’s been dissected very nicely and debated ad-nauseum in comment threads on quite a few blogs, here, here and also here. Eventual opinion seems to be leaning towards that despite the initial outcry, proper designers have nothing to fear.

Any designer worth their apple products knows that a logo is at best the wheel around which a complete brand identity turns, and is not a design solution in itself. Clients who would rather buy a logo off the shelf than have one created for them, well, I reckon we’re better off without them. Some designers even argued iStock might be presenting us, unwittingly, with an opportunity.


[comment link to Design O’Blog]

Now I love a good moan as much as anyone, in fact better than most people. You might say I’m never happier than when I’m grumbling about something; youngsters today, old people, young people getting older. So I’m not trying to get all high and mighty about how we should rise above these issues. Besides that’d be horrendously hypocritical of me. We need to debate and discuss these topics and everyone is entitled to their opinion, no matter how misinformed/stupid they may be. However designers shouldn’t be so quick to leap to their Twitter accounts, fingers trembling with indignation, with each perceived attack on our profession.

Am I worried about my job? Hell no, but then I’m paid to do web design.


3 Responses to “The end of graphic design? Probably not.”

  1. 1 Alex McIntyre October 2, 2009 at 2:22 pm

    Nice lil piece on a hot topic there Alan.

    I was thinking the other day about how much this would affect us designers and wannabes but I saw one comment that I think summed up the whole thing in a simple understandable metaphor.

    “buying a quick fix logo is like putting lipstick on a pig”

    I thought that summed it up in a one er there. Buying a sexy logo without the full backing of all the other key ingredients is useless and is a waste of time.

    Things like this have been round for ages and its just istock jumping on the give me cheap and easy cash bandwagon.

  2. 3 hedoesdesign August 12, 2010 at 10:31 pm

    No Tomasz, thank you. Thank you for your thoughtful and insightful comment.

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